8 Ways to Attract Business Investment

Most successful entrepreneurs know that an idea alone is not enough to start a business. Attracting business investment for your business plan requires demonstrating the appeal and potential future effectiveness of the project.

Choosing the right investor to give Business Investment for your enterprise

If you start a business with a product idea for everyone, you have a misconception. Investors also understand this concept. So the first thing you need to pay attention to when attracting business investment for your business plan is to identify the right potential investors.

To get potential investors, you need to look for people who already understand your industry or have good relationships in the industry. When you need guidance or advice, they will always be there and the best investors will always give you time to decide. Having investors talk to you is a good start to your business plan

At this step, you should carefully consider who is investing in business models similar to yours, you need to be creative and flexible. For example, if you are planning to open a labor market business, consider investors who support the company not only in the labor industry. But also in industries that connect people through technology such as dating websites, recruitment websites, etc.

Approach at the right time, in the right context

When sending an email calling for investment. You need to quickly and concisely explain the uniqueness of your product and your position in the market. Investors will also be more interested if you show them how your company solves the existing problem. And note to arrange the email in the right context.

Firstly, Approach through introduction: Approaching investors through the proposal of a reputable person is a smart. And effective method because this reputation will guarantee your project. And the same goes for investors, they will feel more secure investing if they are introduced by a reputable and familiar person. Ensuring the certain success of a business project. In Startup, if you do not have these relationships, the success rate of the project will not be high.

Secondly, Approach through events, seminars: Currently, there are many networking and systematic events such as Pitch bootcam, Mobile day… You can find information about events, seminars, and competitions online to learn. As well as approach and attract investment for your business plan.

Thirdly, Not only domestic but foreign investors are now also organizing many events and seminars. As an event that gathers many investors and big business leaders. Approaching these “forums” can help you attract the attention of investors.

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Attract attention with an business investment offer

When meeting investors, both you and the investor have limited time, so impress them with an investment offer – This will be the sentence they remember the most in the conversation

To successfully attract investment for your business plan, you need to carefully consider your plan. And practice introducing your company before attending events because you will have a very short time from 30 seconds to 2 minutes. To quickly introduce your business plan and impress investors.

If you want the plan to go well, you should practice answering a series of possible interview questions from investors because most of the questions are the same. In case you want to raise capital in the next rounds, the questions will be different because the amount of money is now larger. These questions can be found on startup forums.

Always go with a co-founder

Although, This method may sound strange, but when you go alone, it will be more difficult to have the confidence to approach investors. Instead, go with a co-founder so that they can support you to convince and attract business investment for your business plan more easily. Making up for your shortcomings.

Understand your product when finding Business Investment

Also, This is probably something that any business person understands. Because it is better to lack than to have, investors always research the market very carefully. So you need a fairly solid knowledge of finance and accounting. Show them your plan for your product in the next 3-5 years. Then consider the level of risk and the purpose of using the capital.

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Growth strategy

Generally, Investors need to know that they will not only get their capital back but also earn a relatively good profit. If your company does not have a growth strategy, you are leading investors into vague, unfounded ideas. What you need to do is show them your strategy to get money from them and grow your business. However, every step you take must be steady because growing too fast, too hastily can bring you a high chance of failure.

What’s in it for investors?

Especially, Investors want to see what your ideas will do when they come to life. They want to be in charge of something that will change the world for the better. If you want to attract great investors to your business idea. You’ll need to have “best” ways to attract investors to your business idea to attract business investment

Then, You need to tell investors exactly what they’re getting. Make things clear, but also leave room for negotiation. Remember, you’re coming to them and they’re investing in you.

Why should you win?

You see, most investors are betting on you. They want to give you a chance to follow through on your business plan. They want to make sure you have the ability and perseverance to succeed. Just show them.

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In conclusion, to attract business investment for your business plan, you need to put yourself in the investor’s shoes to position and understand their psychology, thereby receiving enthusiastic support from investors for your business plan.

Frequently Asked Questions